Call for Partners | NutriBite – the health-supporting potential of personalized food technology

There is significant variability in how individuals respond to specific nutrients or diets. Personalized food offers a promising solution to ensure that our bodies truly benefit from the health claims associated with various ingredients and nutrients. However, personalized food products remain rare in the market due to several challenges, including the lack of suitable manufacturing tools and limited knowledge about the efficacy of specific ingredients at an individual level. 

Through Project NutriBite, we aim to design and deliver personalized food to diverse target groups using a flexible and readily available food manufacturing platform. These customized products can be tailored in terms of macronutrients (e.g., fibre, protein, unsaturated fats), micronutrients (e.g., vitamins), as well as product size, texture, and flavour, enabling them to meet the unique needs and preferences of each individual. Moreover, the underlying technology and infrastructure allow the implementation of intervention studies to assess the health benefits and consumer acceptance of personalized foods.